Content Strategy, Visual Design
I was the sole designer on this project. I worked directly with the CEO of Grindline Skateparks during the project.
Based in Seattle, WA, Grindline Skateparks has designed and built over 300 concrete skateparks around the world. Grindline is fully owned and operated by skateboarders. When Grindline was founded, they were the only company in their category. Twenty years later, the competition is fierce, and Grindline’s dominance is slipping.
Grindline’s main clients are local governments that have decided to build a skatepark with public funds. Because of this, the company relies on skaters to lobby city council members who control their local budget. Grindline’s Skatepark Start Up Guide was designed to help skaters begin that process.
Without a usable Start Up Guide, Grindline risked losing more of their market share. The document was meant to motivate and inspire skaters to start a conversation with their local government, but it gave the impression that the process was difficult.
I created a clean, modern layout for the document, rewrote all the copy, and selected new images. The simplified, redesigned Start Up Guide is easier to understand and put into use.
The museum asked for a guestbook. We designed an emotional experience that connects real people.
For those about to rock, purchasing an effects pedal just got easier.
